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Cookies and Tools: Heska and its business partners collect information about you by using cookies, tracking pixels and other technologies (collectively, “Tools”). This information is used for user experience purposes, where it serves to provide Heska a better understanding of customer behavior and where this customer behavior information will drive customization and improvement of the user experience with our websites, services and offerings. This data may be used as well as to guide our advertising decisions. For example, using web analytics services that leverage these Tools helps us to understand how user engagement with and navigate of our Site, e.g., the number of visitors to a page and when. These Tools also help Heska to deliver content and functionality on the site based on your preferences and interests. If you have provided us with personal information, e.g., through a registration or a request for certain materials, Heska may associate this personal information with information gathered through the Tools, giving us the capability to offer increased personalization and functionality.
Review settings on your web browser which allow you to control the acceptance of cookies, the rejection of cookies, or that allow you to be notified when cookies are sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled can’t recognize you when you return to the website, and some website functionality may be lost. Go to the Help section of your browser which may instruct you of how to prevent your browser from accepting cookies.
The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.